Imagine your brand at the center of one of college football's most celebrated postseason traditions, played at the iconic Navy-Marine Corps Memorial Stadium in historic Annapolis. National television. Passionate fans. Engaged alumni. Military leaders. Corporate decision-makers. Government officials. A festive Bowl Week that celebrates college football while honoring those who serve.

The Military Bowl delivers far more than game-day visibility. Every sponsorship is customized to meet your business objectives through integrated marketing, hospitality, digital engagement and meaningful brand activation. In 2025, the ESPN telecast reached a national audience that peaked at more than 3.3 million viewers, while more than 24,000 fans experienced the excitement in person. From presenting sponsorships to one-of-a-kind activations, every partnership is designed to deliver measurable business value and memorable experiences for your customers, employees and guests.

The Military Bowl is also a place where companies can tell their story. Sponsors have created programs centered on STEM education, sustainability, military appreciation, teacher grants, volunteerism and Tickets for Troops, demonstrating how the Bowl can bring a company's values to life. Every sponsorship also supports Patriot Point, the Military Bowl Foundation's retreat serving wounded, ill and injured service members, veterans and their families. It's one more reason trusted brands including Freedom Mortgage, Wegmans, Hilton, Sheehy Automotive and Allstate have chosen to partner with the Military Bowl.

Download our sponsorship information, hear directly from our partners in the testimonial video below and contact Marc Goldman, Senior Director of Partnerships to begin building a sponsorship tailored to your organization.